- About Briarwood Lane
About Briarwood Lane
At Briarwood Lane, we’re advocates for the independent retailer.
In fact, we started out as one. Briarwood Lane was created in 2014 by Michael Brennan, a decorative flag retailer who saw an opportunity to empower independent retailers with better products, better pricing and unmatched customer service.
Created for Retailers of Any Size
With over ten years of retail experience selling decorative flags, we’ve learned a few things, and know the industry inside and out. We understand the importance of quality, merchantability and margins and how those things impact the day-to-day health of the independent retailer. With that in mind, we’re proud to be the first wholesale decorative flag manufacturer to require no order minimum. We understand the ebb and flow that the modern independent retailer faces and are happy to accept orders of any size.
Premium Quality at Half the Price
By leveraging modern technologies and proprietary processes, we’ve been able to create many operational efficiencies that allow us to provide premium quality products at nearly half the price of our competition. We like to say that our products are “value oriented”, but certainly not “cheap”. We take great care in sourcing quality materials and artwork to build a comprehensive collection of coordinating products that your customers will love. All of our products undergo extensive quality testing to ensure durability and we're constantly re-evaluating and improving our products and packaging.
Professionally Packaged and Ready to Ship in 2-3 Business Days
Our cohesive brand image and packaging design allows for our products to merchandise themselves with a high level of brand recognition, retention and loyalty. Additionally, we only sell in-stock products which allows us to offer nearly 100% fill-rates within 2-3 business days.
An Integrated Team Dedicated to Your Success
Briarwood Lane currently occupies a 20,000 square foot facility in West Berlin, NJ. Our full-time on-site sales, marketing, creative, fulfillment and customer support teams allow us to provide a fully integrated experience focused on your business’s success.
We’d love the opportunity to work with you! To view our complete line of products and pricing, please request a wholesale account. If you have any questions, we’d love to chat! Please call our friendly customer support at 1 (844) 631-5247 M-F 9am-5pm.